Sometimes innovation comes from very small problems

Recently, our team launched a new vacuum-packed ready-to-eat chicken slice product in a rectangular pouch. During internal testing, we noticed something interesting: because the product is vacuum sealed to keep the chicken fresh and safe, the package could be a little difficult to open.

Instead of ignoring the issue, our team sat down together and discussed it from the consumer’s perspective. If someone is really craving the product but struggles to open it, what would they do?

Would they give up… or would they try a little harder because the food inside is worth it?

In the end, we decided to improve the design by adding two tear mouthes—one at the top and one at the bottom. This simple adjustment makes the package much easier to open while still keeping the product safely vacuum sealed.

For us, this was a reminder that product development is not only about ingredients and flavor. It is also about listening, observing, and solving small problems together as a team.

Sometimes a small design change can make a big difference in the consumer experience.

And it also raises an interesting question:

When you really want to try a product but the packaging makes it slightly challenging—do you give up, or do you open it anyway because what’s inside is worth it?

We believe that if the product inside is good enough, people will always want to discover it.